Once upon a time, you had to hunt down all the things that made you cool. You couldn't buy CDs online, there were no ipods, itunes or malls that sold punk rock t-shirts. Knowing where to get the things that made you cool was half the battle. Now "coolness" has been completely marginalized. It it far easier to obtain coolness than it is to not.
Being cool is about being creative and establishing your own identity. That is why uncool is the new cool.
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You know, I totally get this...I remember thinking how when I was in high school in GA, we had to drive miles to find the crap the cool kid buy on St Mark's Place--and once we got to the town that had the cool stuff, there was like one store. Now there are like 800. Hot Topic, anyone?
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